1st lesson free
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Shomit
- Rate $39
- Response 1h
$39/hr
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1st lesson free
- Economics
- Marketing
- Admission prep for business school
- Negotiation
Sales Expert with 4+ Years Experience | CSD, CPC & General Trade Specialist| Real life learnings shared
- Economics
- Marketing
- Admission prep for business school
- Negotiation
Lesson location
About Shomit
I am a sales professional with 4+ years of experience in driving channel growth, managing strategic accounts and building profitable distribution networks. Having worked across CSD, CPC and General Trade, I bring hands-on expertise in institutional sales, rate contracts, trade activation, negotiation and key account expansion. I’ve closely handled government-linked accounts, buyer negotiations, trade schemes, distributor P&L, pricing governance and secondary rollouts—giving students a real market perspective beyond textbooks. My approach is simple: practical learning, real sales scripts, and industry-ready skills. If you are preparing for a sales career, planning to enter FMCG/Consumer durables, or aiming to upgrade your negotiation, channel management or key account capabilities—this program will give you the confidence, structure and tools you need to excel.
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About the lesson
- All Levels
- English
All languages in which the lesson is available :
English
Sales Mastery Program: Key Accounts, Trade & Channel Excellence
For Aspiring Sales Professionals | MBA Students | Working Executives | Entrepreneurs
Module 1: Foundations of High-Impact Sales
Understanding Commercial vs Institutional Sales
Sales Funnel Psychology (B2B vs B2C vs Channel)
Building a Sales Mindset: Trust, Value, Consistency
Module 2: Key Account Management (KAM) – Elite Level
How to win, retain & scale Key Accounts
CSD & CPC ecosystem: structure, buying cycles, margins, tendering
Creating winning proposals & rate contracts
Relationship mapping: procurement, finance, decision makers
Renewal strategy: price defence, negotiation, objection handling
Module 3: Channel Sales & Distribution Excellence
General Trade ecosystem & distributor management
Allocation, claims, BTL spends, schemes & settlement
ROI analysis for distributors & trade partners
Secondary sales pull vs primary loading strategy
Channel conflict resolution: online, offline, GT, MT
Module 4: Negotiation & Deal Closure Techniques
Advanced negotiation frameworks (BATNA, calibrated questions)
Closing tactics used by top industry reps
Tender & rate-based negotiation in CSD/CPC
Pricing power: how to defend margins without losing accounts
Module 5: Sales Forecasting & Target Planning
Month-wise, zone-wise forecasting models
Sell-in vs sell-out planning
Funnel conversion math (real market mapping)
Preventing year-end panic loading & stock write-offs
Module 6: Communication & Pitch Crafting
Corporate-ready pitch decks for buyers
Crafting value-based narratives
Email writing that gets responses
30-second elevator pitch formula
Module 7: Trade Marketing + Activation
In-store POP, shelf plannograms, GT activation
Product launch planning & scheme structures
BTL strategy: sampling, promoter ROI, display rentals & audits
Market pulse & competitor tracking
Module 8: Real Market Simulations (Most Lucrative!)
Live scenarios with scripts
Cold call to conversion
Rate negotiation with a CSD buyer
Distributor onboarding pitch
Scheme conflict: how to defend without discounting
Trading terms reconciliation & recovery tactics
Module 9: Sales Reporting & Business Analytics
DSR formats, sell-thru dashboards, stock ageing
ROI sheet, contribution margin & target vs achievement
Distributor claim validation & policy governance
Module 10: Personal Branding for Sales Professionals
How to position yourself as a Sales Leader
LinkedIn optimisation for sales credibility
Corporate interview role-plays for CSD, GT & KAM roles
What Makes This Program Premium
Real deal scripts (negotiation, pricing, activation)
CSD/CPC institutional insights almost no one teaches
Industry templates: mailers, trackers, commercial docs
Zone-wise growth strategy frameworks
Distributor P&L breakdown tools
Interview Q&A prep for FMCG/Consumer Durables roles
Deliverables Students Get
20+ templates (PPT, rate cards, distributor onboarding, DSR)
Live negotiation role-play recordings
Forecasting excel formats
Interview & JD mapping sheet
Ready-to-use pitch decks
1:1 performance feedback weekly
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Rates
Rate
- $39
Pack prices
- 5h: $195
- 10h: $390
online
- $39/h
free lessons
The first lesson with Shomit will allow you to get to know each other and discuss your needs for future lessons.
- 1hr
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