Digital Marketing, SEO, SEM, Online Marketing, SBM, Reputation Marketing, Website Marketing, Social Promotion

Anjali's CV

Anjali R Kalan

Mobile +91 (concealed information) Email: (concealed information)




Personal Details:
• Address: Shankarmaya CHS, CBD Belapur, Navi Mumbai. Maharashtra - India
• Nationality – Indian | Passport No- H9047064 | D.o.B – 21.11.79 | Marital Status – Married



Summary of Experience:
• Experienced professional with 14+ years of experience as SEO specialist & Market Research industry - Search Engine Optimization and Search Engine Marketing and development
• Skilled in content development search responsive solutions and search.
• Quality experience with Google analytics report, competitor, keyword research, white-hat SEO techniques and lead directed traffic for positive conversion rate
• Professional Service: Skilled in handling global clients & projects from industries such as : Market Research, FMCG, Fashion, Travel, Pharmacy, etc and assisted with development of Internet Marketing Strategies
• SEO (Search Engine Optimization) : Successful experience with understanding of search engines working and algorithms with prime focus on the targeted keywords. Key contributor to ON page & OFF page analysis & development, implementation (on-site), competitor analysis, SEO Criteria and other emerging trends
• SEM (Search Engine Marketing) ref – PPC: Could develop & implement SEM Plans for industries ranging as per market behaviour, business cases, end user behaviour and other factors such as Spending Targeted budget in compliance with low CPC, Lead analysis and many more
• Reputation Marketing & Brand Marketing - Reviews, Email, Commeting, Branding, Social Promotions, Podcast, Guest Blogging



Professional Experience:
Aarkstore – Navi Mumbai
Founder : May 2008 to Present
Responsibilities : Project handled for -
i. Technology ii. Energy iii. Chemicals iv. Healthcare v. BFSI vi. FMCG
• Leading the digital marketing & SEO team (15 members)
• Liaising with Research Partners
• Optimizing website for higher rankings in compliance with search engines
• Conducted target market research to scope out industry competition and identify advantageous trends
• Suggesting & developing link building strategies to improve keyword positions
• Managing & work on campaigns and recommend website changes
• Collaborating with research report publishers in optimizing the keywords and titles
• Conducting SEO analysis and optimization for key search engines, competitor & market analysis with focus on products | page ranking and other strategies
• Other areas include – Social Bookmarking, Meta Tag development, Article | Directory | Blog | Business Profiles | Press Release | SBM | Forum submissions, Google Adwords / PPC Campaigns etc

InteleCorp Software Pvt. Ltd : March 2000 to October 2004
SEO Expert / Internet Marketing Executive
Responsibilities : Projects handled for –
i. Technology
• Primary focus was on higher ranking of company’s website in search engines
• Conducted trend analysis, Search Engine Market, Google’s logic of Semantic Indexing and submitted reports respectively
• Gained quality exposure to MetaData development, Google Adwords, Online Free ads & promotion, RSS Feeds, Link builder etc.
• Analyzed and submitted weekly reports outlining progress against KPI objectives.





Conferences & Seminars:
• Attended
• “Healthcare ”conference to understand innovation & related prospects in Switzerland
• “ Start Up” conference involving eminent players in Energy (Oil & Gas)| Technology business for smart start-up innovation and ideas in Dubai, U.A.E



Educational Qualification and Certification:

Education
University / Board / College
Year
MSc – Computer & Information Sciences
London Guildhall University – London (UK)
2007
Bachelors of Commerce
Mumbai University
2000
H.S.C
Maharashtra Board
1997
S.S.C
Maharashtra Board
1995

Certification: 
Certificate Course Diploma in Export Management (Export Trade and Training Institute)



Hobbies: Love to Languages Known:
Travel & Explore places English
Enjoy tasty cuisines at fairs Hindi
Listen to music Marathi (Mother Tongue)




Thank You !